1. Who is behind the company?
· Founders, Key Management, Board Members and Advisor Profiles
2. What is the customer pain point your company is trying to address? How is it different from the other companies trying to address similar need?
· Customer need and existing solutions available to address the need
· Examples on how your company will address the customer need
· Explanation on why your company's solution is better than the existing solution(s)
· Any external environment/context that may influence customers towards your company's solution
3. What is the target market size for your company?
· Total market size and the share that your company is projected to capture
4. What is the goal of the company?
· A simple statement stating the purpose of the company
5. What is the product or service of the company?
· Functionality and Feature Roadmap
6. How will your company make money?
· Business model for the company
· Financial Plan and Assumptions driving the financial plan (revenue drivers, channel economics, product pricing, etc)
